What should you be doing?

An active social media presence can be an integral part of your brand’s marketing strategy and help you grow the bottom-line of your business. Simply logging in each day and seeing what’s happening isn’t nearly enough to consistently grow your following and build an authoritative presence for your brand. Many business owners don’t even know where to start when it comes to using social media features correctly as a lead generator and revenue source.

And to be honest, that’s totally okay! As a business owner, you need to focus on what you do best and let someone else handle this realm. There are a ton of working parts and changes to the social media landscape every week that it can be hard to keep up. Just like you would see a doctor that specializes in a certain field, there are plenty of marketing strategists and digital marketers out there that can help.

We’ve compiled a list of some best practices to consider to help you get started with effectively running your social media accounts for your business:

Engagement

The one thing a lot of people don’t do on social media is: be social. Whether it’s commenting on your followers’ posts or doing a cold outreach to your ideal client, engaging on social media is massively important. However, it can be very time consuming. If you aren’t engaging with your followers, chances are you’re missing out on prime opportunities to grow your business.

People want to support brands that are interactive.

Here’s what you can try:

  • Offer valuable content for your users that show you as an authority figure in your industry. Get the discussion going with thought-provoking content and ending your captions with a question that gets your audience commenting on your posts.
  • Try polls! Twitter polls and Instagram Stories polls can do really well if done correctly and can help boost your engagements.
  • Be responsive! Set a guideline for yourself to reply to comments and messages in a timely manner so your audience can see how attentive you are. As you start engaging, your brand will begin finding its own voice.

It's more than organic

When done strategically, social media can rapidly spread awareness about your business and its products and services. Organic growth through high-quality photos and captivating videos is one component to get the conversation going, however, dedicating a portion of your marketing budget to social media advertising is essential as well.

Targeted ads strategically place your creatives in front of your target audience and allow you to track your leads. Your analytics will show you how your customer has taken the journey from social media follower into paying customer. Whether you choose Facebook, Instagram, LinkedIn, Twitter, Pinterest (the list can go on as advertising capabilities have amplified across the majority of platforms) setting up the right ads, creatives and targets can help maximize your social media presence.

Collaborate

There’s power in collaboration! Not only can you build a strong reputation with another brand or individual you are working with, you are able to leverage their followers and build your audience through awareness on their page. Consider a cross-brand promotion with a company synonymous with your brand (i.e. a granola company partnering with a health company).

Another way to collaborate is through influencer marketing. Speaking from experience on both the brand side and an influencer working with brands, influencer marketing is extremely powerful when done right.

Influencer marketing can be tedious to manage as there are many components involved, including negotiating contracts, sending out PR packages and analyzing their metrics, but when done correctly can equate to significant revenue for you.

Targeting

Having thousands of followers won’t do a jeweler any good if the only thing their followers are interested in are cute cat videos. In other words, you need to make sure the people you are connecting with and chasing after are a fit within your customer base. That means using industry-specific hashtags and engaging directly with your target audience. It also means being very specific who you are targeting when setting up ads and narrowing your search down as much as possible for the best results. You’ll have better results with 10 active and engaged followers than you ever will with 100 irrelevant ones.

Lead Generation

Leads can range from someone who filled out a form on your website to a person who subscribed to your newsletter. Leads will help your business grow and social media should be used as a channel for you to get more leads. It helps to pin down one or two goals at the top in order to direct your leads and align with your strategy. Create call-to-actions on your posts that direct your leads to where you want them to go. Do you want to send them to your website? Do you want to capture their email and add them to your mailing list? Are they going to watch a video and download an eBook? In order to yield results, you need to be specific with your objectives.

Retain

If you turn a follower into a customer, that’s great! Getting them to be a repeat customer is even better. The loyalty of a happy customer will speak highly of your business and will leave positive reviews on Facebook, Google and more. This will ultimately help your brand presence flourish.

 

The tips provided above just scratch the surface of social media best practices because truthfully, this list could be endless. Give some of these a try and let us know what works best for you.

Need help figuring out a strategy that works specifically for your business? Let’s connect! Shoot an email to hello@meiracle.com to get started.