Take a deep breath, we’re here to help!

You’ve created your Instagram account & set up your Facebook Page. You look at your screen thinking: Now what?  Where do I start? What do I even post?

Many people often give up at this point, diverting their attention to other priorities. It can turn out to be a hassle trying to keep up with your business’ marketing efforts while you also have to handle existing customers, deal with other problems that may arise, and just keep track of your day-to-day operations. While there are some days when you might feel like throwing in the towel, keep in mind that social media should be considered a vital part of your business’ growth strategy.

Rather than allowing it to be a source of frustration for your brand, here are some ways you can help decrease your stress and make more of your time and effort:

Plan

Everything with your business needs to be well thought out and calculated. Likewise, your social media posts need to have a plan. Here are some questions to consider:

  1. What is the general goal of your posts? Are you trying to get more leads through social media or try to create some brand awareness?
  2. Do you have multiple platforms you’d like to establish a presence on?
  3. Who are you trying to target?

Sit down and figure out what you are trying to accomplish with your social media efforts and brainstorm what sort of content you need to be posting to achieve your goals. When you figure out who you’re targeting, you’ll be able to speak directly to them and communicate your message more effectively.

The best part about planning and creating content is keeping it FUN. Throw all your ideas on the table, you never know what you might come up with!

Schedule

Your social media anxiety will subside once you begin working in advance. This will take a bit of extra effort at the start, but once you create some initial posts and begin building out a library of quality content, it will be much easier to get the ball rolling and get a process going forward. We recommend setting some time aside to build out a month’s worth of content in advance. This will allow you to dedicate your time and resources to other areas of your business, while continuing to grow your social media presence.

Curate

There’s a common misconception that everything you post on social media has to be solely original content (which is where the stress starts!) Not everything you post on social media has to be specifically designed and created by you. In fact, you can provide your followers with a lot of value by simply finding interesting and relevant content from alternate platforms, tagging the original brand or individual posting the content and sharing it with your followers. This allows you to credit other brands similar to yours and to reach a wider audience. Likely, that brand will notice your shout out & reciprocate the love!

Focus on Visuals

As they say, a picture is worth a thousand words, and a video is worth much more. It’s essential on every social media platform to incorporate captivating visuals that grab the attention of your audience. Whether it’s on Instagram, Facebook, Pinterest, LinkedIn and even Twitter, where the 280 character limit isn’t always enough, visuals help tell your brands story and help the user see what your brand is all about.

Plus, it doesn’t have to be expensive! There’s tons of great free stock images available on websites like Unsplash, Pexels, Pixabay and Burst by Shopify, to name a few, that you can use in your posts.

Be Human

No one wants to talk to a robotic brand that never engages back to them, nor do they want to engage with one that lacks a “personality.” Social media is a chance for you to communicate one-on-one with your direct consumers, so take advantage of it!

Work on finding and building your brand’s own voice through engaging captions and memorable content. Are you funny? Are you a bit more serious? Do you want to show your witty side? Touch on different emotions and create a voice that your audience can relate to.

Analyze

When it comes to marketing, there’s no point in guessing. If you’re just working on the assumption that your current plan is working out, you’re not going to make it far. Use analytics and metrics to your advantage so you can gauge how your content is performing. You’ll be able to make comparisons between your best and worst performing content to see what’s working and what isn’t.

When you can see what content your audience enjoys most, you’ll be able to replicate and double down on your winners.

Relax!

Once you’ve got a strategy in place and ready to execute on it, nows the time to sit back and take a deep breath! Social media is meant to be fun. Take some time to play around with new ideas and don’t be afraid of putting yourself out there.

No success story can happen overnight, and your social media strategy is going to take some time to work, too. Be patient and stick with it – you’ll never know until you start.

Need some help with your social strategy? Leave a comment below or send us an email to hello@meiracle.com!