TikTok hooks are a great way to introduce your content, outline the topic the video is

about and get people to stay engaged throughout the entirety of the TikTok. 

They are small snippets of information that are surprising, funny, thought-provoking or hit on an

emotion. TikTok users are more likely to watch the video if they know what’s going to

happen throughout the video or if you have a piece of valuable information they need.